Kohl’s is one of the latest retailers to face backlash for its Pride Month collection.

People have taken to Twitter to call out the retailer for selling LGBTQIA+ Pride Month clothes and products, including for children, with some calling for consumers to boycott the store entirely.

Boycott kohl’s they are putting a narrative in our kids head. Is it Mickey Mouse a girl now? pic.twitter.com/XhKRe4ouZc

— Showtime (@biddywalker999) May 26, 2023

Why is Kohl’s selling “Pride Merch” for 3 month old babies? pic.twitter.com/e2ErOzwYOT

— Benny Johnson (@bennyjohnson) May 28, 2023

According to its website, Kohl’s is “committed to amplifying and affirming the voices of the LGBTQIA+ community, celebrating the joy that comes from living authentically and unapologetically not just this month, but all year long.” The Kohl’s Pride collection includes products from gender neutral and inclusive fashion brands like Phluid and TomboyX.

The backlash to Kohl’s comes amid a string of similar reactions as retailers across the U.S. introduce collections for 2023 Pride Month, which begins June 1. Just last week, Target said it altered its Pride 2023 collection displays and availability following backlash.

“Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work,” Target said in a statement to AP News. “Given these volatile circumstances, we are making adjustments to our plans, including removing items that have been at the center of the most significant confrontational behavior.”

Target added that customers in some stores had knocked down Pride 2023 displays, directing anger at employees and posting threatening videos on social media while in-store.

According to The New York Post, Target had lost $10 billion in market valuation over 10 days as of Sunday amid the Pride Collection controversy, though it is not clear if the backlash alone was entirely responsible for the plunge.

FN has reached out to Target and Kohl’s for a comment.

The North Face also recently received backlash for a Pride ad that featured Pattie Gonia, a drag queen, announcing the brand’s “Summer of Pride” collection.

You know what to do!

BOYCOTT THE NORTH FACE! pic.twitter.com/EMf3jJKwXb

— Christy Thomas 🇺🇲 (@cethomas19) May 27, 2023

In a statement, The North Face stood by its Pride campaign and said it believes in “creating community and belonging in the outdoors.”

“We are honored and grateful to support partners like Pattie Gonia who help make this vision a reality,” the brand said. “The Summer of Pride series, now in its second year, has helped foster a more accessible and welcoming environment for individuals from all backgrounds to gather and experience the joy of the outdoors.”

This month, Adidas was slammed for a recent Pride ad campaign that featured LGBTQ+ models. Social media users called out the sportswear brand for advertising a women’s swimsuit being worn by what people have assumed to be a biological male. The ad was part of Adidas’ Pride 2023 collaboration with South African queer designer Rich Mnisi.

In a statement, Adidas said the collection is meant to “celebrate freedom of self-expression in all spaces of sport and culture.”

“This is reflected in a diverse line of models who bring the spirit of this collection to life,” the company added. “As one of the first brands to work in collaboration with LGBTQIA+ communities and as we’ve been doing for a number of years now, Adidas supports Pride and the celebration of many diverse communities around the world.”

Ciara celebrated a milestone for her travel brand on social media over the weekend.

The “One, Two Step” singer posted to her Instagram on Sunday. Her travel accessory brand, Dare to Roam, is officially in Target stores. Ciara danced in her video down the Target aisle with her backpacks in hand.

In the video, she wore a matching sweatshirt and sweatpants. Each of the pieces was made of a soft dark gray material with light blue and white lettering down the arms and legs. Ciara dressed up the look a bit with sparkly bracelets and several rings.

For her footwear, the singer added a classic style. She wore high-top Converse sneakers in her video. The sneakers were constructed out of a thick gray canvas with white lace-up closures as well as contrasting white stitching. Thick rubber platform soles finished the set, giving Ciara a boost. All Star Converse sneakers are a staple in many celebrities’ closets. The shoes boast an instantly recognizable silhouette and feature a classic and timeless look that works with just about every ensemble. 

Ciara is known for being a style chameleon. She often steps out in show-stopping minidresses, sleek jumpsuits and ultra-glam gowns. She tends to embrace high-fashion designers like Balmain, Julien Macdonald, Alexandre Vauthier, Christoper Kane and more with ease, which makes it easy to understand why she remains as a perennial best-dressed list favorite. When she dons more casual looks like her latest, she tends to pair the outfits with sneakers from brands like Nike, Jordan and more.

Custom Chuck Taylor All Star Lift Platform Canvas By You

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About the Author:

Tara Larson is the editorial assistant for Footwear News. She mainly covers topics from celebrity style to new footwear launches and collaborations. She also serves as the assistant to editorial director Michael Atmore. Prior to joining Footwear News, she worked for Esquire and Traditional Home.

Ciara’s Style Evolution Through the Years

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After fallout from its Pride collection earlier this year, Target CEO Brian Cornell addressed the controversy head on during the company’s second quarter earnings call on Wednesday.

In May, the big-box retailer introduced its genderless Pride 2023 collection celebrating the LGBTQIA+ community ahead of Pride Month in June. The line’s range of graphic and multicolored casual clothing, shoes and home goods, however, faced a range of criticisms upon release.

Target claimed at the time that some of its stores found customers knocking over Pride displays, directing anger at employees and posting threatening videos on social media while in-store; the most aggression appeared directed over private part-concealing swimwear made for transgender women who have not currently received their gender-affirming surgeries.

Now, Cornell is making the company’s stance on the matter clear. “We denounce violence and hate of all kinds, and the safety our team and our guests is our top priority,” the CEO said on Wednesday’s call. “So to protect the team in the face of these threatening circumstances, we quickly made changes, including the removal of items that were at the center of the most significant confrontational behavior.”

Cornell added that Pride is one of many heritage moments that are important to the company’s guests and its team, and said that Target will “continue to support these moments in the future” as it helps it to serve a “diverse set” of guests.

“As we talk to these guests, they consistently tell us that Target is their happy place, somewhere they can go to escape and recharge,” Cornell said. “So as we navigate an ever-changing operating and social environment, we’re committed to staying close to our guests and their expectations of Target.”

On today’s call, Oliver Chen, a managing director at investment bank TD Cowen, probed the CEO once more, asking Cornell for his thoughts in terms of appealing to the broad array of customers going forward and strategies, particularly around LGBTQIA+ individuals. Cornell responded that at the heart of Target’s purpose is its commitment to “bring joy to all the families” it serves. “We want to make sure Target is that happy place for all of our guests, a place where they can recharge and enjoy those shopping experiences, and you should expect to see us continue to do that over the years to come,” he added.

Looking ahead, Cornell said that Target is focused on building assortments that are “celebratory and joyous” with wide-ranging relevance, being mindful of timing, placement and presentation, while also reconsidering the mix of owned brands, national brands and external partners within these assortments.

“Our goal is to ensure we continue to celebrate moments that are special to our guests while acknowledging that, every day, for millions of people, they want Target to serve as a refuge in their daily lives,” Cornell added.

The retailer’s Pride line arrived during a moment of intense national backlash towards the LGBTQIA+ community, particularly the transgender community. Notable incidents include the online controversy over Kate Spade New York and Bud Light’s recent campaigns starring transgender influencer Dylan Mulvaney, as well as a record number of over 400 anti-LGBTQIA+ bills presented to state legislatures since January.

But Target’s Pride backlash was only one of the headwinds the retailer faced in its most recent quarter that led to a “temporary slowdown” in the pace of its business, Cornell said.

The company’s continued efforts to right-size its inventory, persistent inflation, shifting consumer spending habits, and the rollback of government assistance programs like pandemic stimulus payments, enhanced child care tax credits and the suspension of student loan payments all played a role in Target’s sales slowdown in Q2.

Total revenue in the second quarter fell 4.9 percent to $24.8 billion, with comp store sales down 5.4 percent in the period.

Given recent sales trends, Target lowered its full year sales and profit expectations on Wednesday. The company now expects comparable sales in a wide range around a mid-single digit decline for the remainder of the year.

Amid a generally rough earnings season, off-price and discount retailers are winning over cost-conscious consumers.

Ross Stores, Walmart and TJX Companies, which owns T.J. Maxx and Marshalls, all raised their full-year outlooks last week after reporting stronger than expected sales in the second quarter. These retailers, which live in the off-price and discount sector, benefited from a value-focused trend pushing consumers to save where they can during an uncertain economic environment.

“Customers are stretching their dollars further and seeking better value across more categories more often,” said Walmart CFO John Rainey in a call with investors last week. He also noted that sales of grocery staples and in-home meals saw an uptick, in addition to kitchen tools that can assist in at-home meal prep.

“They’re also buying more necessities and focusing on lower-priced items and brands,” he said.

Ross Stores’ CEO Barbara Rentler noted in a call with investors that consumers responded well to its “improved value offerings” throughout its stores. TJX Companies’ apparel business, including accessories, saw a high single-digit comp increase, despite the discretionary nature of that category.

“Across the board in retail, we see a flight to value as shoppers look to make their budgets stretch further,” said managing director of GlobalData Neil Saunders in a statement. “Through its various banners, TJX is on the right side of these trends and is benefitting as a result. That said, we also recognize the skill that goes into creating a compelling assortment which makes consumers want to part with their money.”

BTIG analyst Janine Stichter also surmised that the strong results across these three retailers suggest that value is resonating with consumers.

“The relative strength in the value segment suggests a trade-down, notably in apparel where off-price is clearly outperforming full-price,” wrote BTIG analyst Janine Stichter in a Sunday note to investors. “The stronger relative performance of consumables and private label suggests consumers remaining judicious.”

The outlier case among these companies was Target, which downgraded its full-year outlook after noting softer spending in discretionary categories. At the same time, several footwear brands this quarter experienced significant declines this quarter amid inventory excesses, a conservative wholesale environment and consumers who are spending less on discretionary categories. In the last few weeks, Adidas, Steve Madden, Skechers, Deckers, Puma and Columbia Sportswear have all specifically lamented the challenges in the U.S. market.

Jane Hali & Associates analyst Jessica Ramirez noted that recent store checks for TJX, Burlington Coat Factory and Ross all appeared to have strong traffic and that strong back-to-school assortments in each chain will likely continue to be a further tailwind for the channel through the summer

“We continue to believe the off-price sector is best positioned during this difficult discretionary market,” Ramirez wrote in a note to clients. “The channel offers great value on branded product.”

Target has announced its seasonal hiring targets for 2023.

The big box retailer said it plans to hire close to 100,000 seasonal employees to help shoppers in stores as well as in fulfillment services and order shipment. People interested in applying can do so beginning Sept. 20. Starting wages range between $15 and $24 per hour.

These 2023 hiring projections are on par with Target’s hiring goals from 2022 and 2021, where Target outlined a goal to hire 100,000 seasonal employees.

In addition to its seasonal workforce, Target said it now operates an “on demand” team of about 45,000 employees who work flexible hours and can pick up shifts as needed to assist and support the company throughout the season.

“The holiday season is a special time at Target — and our team makes it all possible,” said Target’s SVP of stores HR Emily Hebert in a statement. “Delivering an exceptional shopping experience is at the heart of how Team Target operates and is driven by our culture of caring, growing and winning together. Just as we care for our guests, we care deeply about creating fulfilling career experiences for team members. This season and all year long, we are grateful for our team for all they do to bring Target magic to life.”

Target has also announced a series of deals planned for the holiday season, including a “Deal of the Day” program for Target Circle members starting Oct. 1 and Target Circle Week between Oct. 1 and 7.

Macy’s also revealed its seasonal hiring plans this week. The New York-based retail company said it plans to hire more than 38,000 full- and part-time seasonal positions at its Macy’s, Bloomingdale’s and Bluemercury stores, as well as in its distribution centers. That’s down slightly from 41,000 seasonal roles last year. According to the company, its 2023 plans are consistent with prior years.

Early estimates for the holiday season point to a slight increase in consumer spending as inflation continues to ease. Holiday retail sales are likely to increase between 3.5 percent and 4.6 percent in 2023, according to Deloitte’s annual holiday retail forecast released last week.

Overall, Deloitte’s retail and consumer products practice projects holiday sales will total $1.54 trillion to $1.56 trillion during the November to January timeframe. In 2022, holiday sales grew by 7.6 percent in the same period.

Target Corp. said on Tuesday that it plans to close nine stores in four major cities as it faces waves of organized crime and theft.

Effective Oct. 21, the company will close nine Target stores across four states, including one in New York, N.Y., two in Seattle, Wash., three in San Francisco/Oakland, Calif. and three in Portland, Ore.

The retailer said in a statement that it made the decision to close these stores to prioritize the safety of its customers and employees.

“We cannot continue operating these stores because theft and organized retail crime are threatening the safety of our team and guests, and contributing to unsustainable business performance,” Target said. “We know that our stores serve an important role in their communities, but we can only be successful if the working and shopping environment is safe for all.”

Target, along with other major retailers, has recently seen a massive increase in retail shrink — or when stores have fewer products than recorded in inventory books, largely driven by organized retail crime.

Last month, Target CEO Brian Cornell told analysts on the company’s most recent earnings call that the retailer continued to face an “unacceptable amount” of theft and organized retail crime. “Shrink in the second quarter remained consistent with our expectations, but well above the sustainable level where we expect to operate over time,” Cornell said. “And unfortunately, safety incidents associated with theft are moving in the wrong direction.”

Cornell added that during the first five months of this year, Target stores saw a 120 percent increase in theft incidents involving violence or threats of violence. “As a result, we’re continuing to work tirelessly with retail industry groups and community partners to find solutions to promote safety for our store teams and our guests,” the CEO added.

And in May, after reporting earnings for the first quarter, Target said it expected a $500 million hit to profitability this year compared with the prior year due to shrink. Last year, Target noted that shrink impacted its gross margin by at least $400 million.

Also on Tuesday, the National Retail Federation released data that showed that retailers have seen a dramatic jump in financial losses associated with theft in 2022. When taken as a percentage of total retail sales in 2022, shrink accounted for $112.1 billion in losses, up from $93.9 billion in 2021, according to the 2023 National Retail Security Survey released by NRF.

According to the survey, the average shrink rate in fiscal year 2022 increased to 1.6 percent, up from 1.4 percent the previous year. On par with previous years, internal and external theft accounted for nearly two-thirds (65 percent) of retailers’ shrink.

Other retailers have recently made the decision to retreat from certain markets in the wake of heightened retail crime waves. Nordstrom last month officially shut the doors on two of its stores in downtown San Francisco, including a flagship location, as crime and safety issues continue to impact the city. Cotopaxi also closed its San Francisco store last year.

Jibs is now available at Target.

The brand’s best-selling “non-sneaker sneaker” slip-on Mid-Rise, Classic and Slim styles can be purchased at the retailer both in-store and online. Each style comes in a variety of women’s and men’s sizes and colorways like “Rose Gold,” “True Red” and “Galaxy Blue,” among others.

Jibs is a New York-based footwear brand founded by Natalie Kathleen in 2015. The brand, whose name references the front sail on a ship, creates lightweight, comfortable and sustainable styles made of perforated leather uppers that compost in under 200 days. Additionally, the leather that makes up Jibs’ footwear is up to 98% biodegradable, whereas typical leather is 30% biodegradable.

“This celebratory moment prompted me to contemplate Target’s overarching mission of ‘bringing joy,’ which deeply resonates with Jibs’ core philosophy. This harmony aligns perfectly with the ‘have a nice day’ message we share as people step into Jibs. It encourages a moment of reflection, reset, and the discovery of ease and joy in the journey ahead,” said Kathleen via statement. “The validation of the Target partnership, coupled with the promise of exciting future collaborations, has been a profound lesson. So, when the path ahead feels like a mountain, I will pause, find joy along the hike, and savor the journey to the top.”

Unisex styles offered include the Classic gored slip-on, the Mid-Rise featuring a hybrid bootie silhouette and the Slim with pointed toes that mimic the look and feel of flats. Each Jibs style comes in a variety of unique and on-trend colorways with prices ranging from $68 to $88.

Jibs shoes are now available at Target in-store and online at target.com.

Buy Now at target $78-$88

About the Author

Amina Ayoud is an Assistant Digital Editor for Footwear News, where she writes stories about everything from celebrity style to breaking fashion and shoe releases. Ayoud cultivated a love of all things fashion early in life thanks to a deep love of fashion history and the luxury industry. In her free time, Ayoud is a self-proclaimed fashion nerd and thriftaholic.

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Tory Burch’s Fall 2023 Collection: Loafers, Ballet Flats, Sneakers & More

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Target is extending its hours for the rest of the holiday season.

Most Target stores will now be open from 7 a.m. to midnight through Dec. 23 and from 7 a.m. until 8 p.m. local time on Dec. 24. Stores will reopen with regular hours on Dec. 26.

“Making last-minute holiday shopping easy and affordable for our guests is a top priority,” said Target EVP and chief stores officer Mark Schindele in a statement. “We’re doing that in so many ways, including offering new, deep deals, extended holiday hours and our convenient same-day services. Our stores are stocked and ready, and we’re proud to have the best team in retail standing by to make the last few shopping days joyful and seamless for our guests.”

Super Saturday, the last Saturday before Christmas, is expected to see a large turnout of shoppers scrambling for last-minute gifts this year. Almost 142 million consumers plan to shop that day, according to data from the National Retail Federation (NRF) and Prosper Insights & Analytics. Christmas Day falling on Monday this year means shoppers have a full weekend to get in their last minute buys, which could bode well for retailers who are positioned with the inventory to capture this demand.

“Traditionally, Super Saturday marks the final major shopping holiday of the year,” NRF president and chief executive officer Matthew Shay said in a statement Wednesday. “While most consumers still have plenty of shopping left to do, retailers are prepared both online and in stores with gifts, decorations and other items that people need to make this season fun and memorable.”

Target is also offering a buy online, pick up in store option that allows customers to pick up their items on Sunday, Dec. 24, Christmas Eve, within hours of ordering as well as delivery via Shipt within one hour if placed before 4 p.m. local time on Sunday, Dec. 24. In addition to the extended hours, Target also announced a slew of new deals across a variety of categories.

As the hybrid work experiment evolves, Target is rolling out a new system to facilitate more in-office collaboration while maintaining flexibility.

Throughout 2024, the Minneapolis-based big-box retailer will bring its local corporate employees into its global headquarters four times during what the company is calling “core weeks” that are tied to events and milestones. During these weeks, Minneapolis-based employees will be expected to come into the office, and employees outside the area can come as well but will not be required to attend.

Target still maintains a hybrid work model, which allows some employees to work remotely. According to Target spokesperson Brian Harper-Tibaldo, 35 percent of Target’s Minneapolis-based team comes into the office at least once per week.

“Target remains committed to a flexible, hybrid work model for our global headquarters team. Together, managers and teams identify when work needs to happen onsite and when it can be accomplished in a hybrid way,” Harper-Tibaldo said in a statement. “We see our hybrid model as a strategic advantage that makes our team stronger, helps us attract and retain top talent and supports our culture.”

Harper-Tibaldo added that the goal of the new program is to “drive connectedness, celebrate our team and build our internal culture.” He said that the company has already communicated to teams that the core weeks will be scheduled in September, early March, late May and mid-November.

Target’s new office guidelines come as major corporations rethink their pandemic-era hybrid models and some begin upping their in-office requirements for employees. In October, Nike announced it was increasing its office requirement for its Beaverton, Ore., employees to four days a week, up from its three days a week requirement that had been in place since May 2022. In a statement, Nike said it has “seen the power and energy that comes from working together in person.”

And in February, Amazon CEO Andy Jassy announced that employees would be required to be in the office three days a week starting in May. Apple, Goldman Sachs and other companies have also increased their office time requirements.

But when it comes to footwear, few companies outside of Nike have announced major changes to their pandemic office setups. Adidas, for example, has not changed its hybrid model that it introduced in April 2022, requiring U.S. employees to come into the office for three days or more a week, with the option to take an extra two weeks per year to work remotely from anywhere. Under Armour has also operated a three-day in-office hybrid model since September.

Target’s latest headline-making moment is arriving courtesy of TikTok: a “work from home” program, which is actually an affiliate position. Below, discover everything we know about the role, how it began and what’s to come.

What is Target’s viral “work from home” job?

Recently shared on March 30 by user Taylors Hustle — who frequently posts clips on the app highlighting ways to make additional income while working from home — a video showcasing the role has amassed over 30,000 views. The clip in question claims that the mass retailer has a program allowing users to earn anywhere from $3,000 to $5,000 while reviewing its products on social media from home.

@taylorshustle

Check out my profiłe to learn how to do this! #makemoneyonline #passiveincomeonline #sidehustlesforbeginners #noexperienceneeded #workfromhomejobs #workfromhomejobs2023 #makemoneyfromhome2023

♬ ceilings – Sped Up Version – Lizzy McAlpine

For clarity: the job described is not an actual on-staff role for Target. Rather, the position — which can be viewed through Target’s Partners website — allows those signed up for the program to promote Target products on social media and earn up to 8% affiliate commission through sold items.

How does the job generally work?

• Register online for free for the affiliate position on Target’s Partners website.
• Create content like videos and social media posts online.
• Earn up to 8% commission through qualifying purchases made through Target’s promoted product links.

How did the “work from home” job go viral?

In January 2022, the affiliate role initially went viral when posted on TikTok by user Amy Goddard, who’s used the social media app to promote a “work from home” job supported by Target — where, according to her videos, users could earn up to $5,000 per month. The clip currently has over 131,000 likes and 1,300 comments.

@tagstreasures

Stop Overthinking it! Training is in my profile #buildyourbusinesswithme #quitthe9to5 #businessmentoring #onlinebusinesseducation #sidehustleideasforbeginners #byebye9to5 #incomestreamsonline #escaperatrace #entrepreneurmind

♬ original sound – Ben Finer

“TARGET has a program that allows you to work from home [and] choose your own [hours] making an extra 3-5k a month by promoting their products on social media…” Goddard’s video reads. “But you keep sitting on it instead of taking the leap. What’s holding you back??”

What controversy has the job caused?

Taylor’s video prompted confusion from the app’s users in the comments, who claimed it was unclear where they could find the job she promoted — and accused her of baiting them to earn video views online.

“Like where and what to look at? wish [people] would stop gatekeeping if they [really] want to help instead of just to get views,” one user commented on April 2.

Goddard’s own video didn’t clarify the job’s context or status — which is an affiliate volunteer role for Target, not a legitimate full-time, on-staff position — which has confused many users online. The role is also based on commissions, meaning the amount of money someone would earn from the role (in this case, Goddard’s claims of $3,000-$5,000) isn’t a given and is based on the amounts of products a user might potentially sell.

In the comments, some TikTok users claiming to be Target employees dismissed Goddard’s post as dishonest, while — similarly to Taylor — others stated earning money through affiliate marketing is a much more complicated process than her video makes it appear.

“What’s holding me back is it’s not guaranteed and I can’t ever find the damn positions,” one user stated in the comments, replying to Goddard’s questioning of what’s holding others back from being part of the affiliate network.

“It’s not that easy,” another commenter wrote. “[I’ve] been a content creator for 2 years [and I’m] still waiting to get approved.”

So far, neither Goddard nor Taylor have issued responses to the specific claims against their viral TikTok videos.

Is the “work from home” job still available?

Yes, the Target affiliate role is still currently available for users to register for on the retailer’s Target Partners website. You can find more information on the web page, including its commission opportunities, new deals and promotions.

The website reads: “It’s always on and open to all so you can ease into content creation anytime, whether you’re an influencer, blogger or affiliate.”

What other Target news has made headlines in 2023?

In other Target news, the big-box retailer is planning to incorporate a larger store format that accommodates over 20,000 square feet of extra space within current and new locations, as well as continue to open stores of multiple sizes, within the next several years.

However, also of note is the company recently announced its move to close nine stores in major cities across four states due to increasing problems with theft and violence. Despite implementing more security measures, Target plans to shutter the doors of select locations in New York City, the San Francisco-Oakland area, Seattle and Portland, Oregon on Oct. 21. According to CNN Business, employees affected by the closures will have the opportunity to transfer to other locations.

“We cannot continue operating these stores because theft and organized retail crime are threatening the safety of our team and guests, and contributing to unsustainable business performance,” Target said in a statement. “We know that our stores serve an important role in their communities, but we can only be successful if the working and shopping environment is safe for all.”

The retail giant, who currently has nearly 2,000 stores across the U.S., also revealed last month that it has taken certain steps to combat crime. Not only has Target added more locked cases for select merchandise, but it has resorted to hiring third-party security guard services and even invested in cyber defense to put a stop fraud or organized crime.

Other stores like Walgreens, CVS, Nordstrom and Walmart have also been experiencing more shoplifting. 

PHOTOS: Discover Target and Hunter Boots’ 2018 Family Festival in the gallery.